As specialists in WordPress and WooCommerce, for the longest time we stuck by our beliefs that WooCommerce was a far more superior option for setting up an eCommerce business, more so than Shopify.

And the thing is, WooCommerce is fantastic if you have an existing WordPress site and you’re wanting to add an online store component (or the ability to sell subscriptions, online memberships or events). Additionally, if you have some very complex and bespoke requirements such as a website that’s designed to sell personalised cards for example, WooCommerce can be a great option.

But we were getting to the point where we had clients with WooCommerce sites contacting us on an almost weekly basis with all sorts of issues that were often attributed to a plugin conflict and quite frankly I was over it.

Although we have built and worked with quite a few Shopify stores in the past, I personally wasn’t all in with the idea of promoting Shopify as an option for those wanting to start an eCommerce business. But over the last 6 months, as we’ve had more interest from people wanting to use Shopify, we’ve committed to upskilling and increasing our knowledge on all things Shopify so that we can not only be comfortable in promoting it as our eCommerce platform of choice, but so that we can also deliver our best work with it.

So why is Shopify our preferred platform for eCommerce in 2022?

1. Setting up an online store with Shopify is very quick and easy.

Just sign up for a Shopify account, select a theme (Shopify offers a range of free and paid themes), upload your products, add in your site content, connect up your payment gateways and configure your shipping and you’re cooking with gas.

Shopify makes it very easy for someone to get set up with an online business and start selling from the get-go.

In saying that (and this goes for any platform you choose to work with), if you’re wanting something more bespoke or want to feel confident that everything is set up properly, it’s always worth investing in a professional to work with you to set your store up.

2. Shopify is purely made for eCommerce so features such as checkout are very user friendly.

In comparison to WooCommerce, Shopify’s checkout feature is far superior, better looking and far more user friendly. Nothing personally annoys me more than WooCommerce’s super long, very uninspiring checkout page.

Additionally, Shopify’s payment gateway Shop Pay, makes it really easy for customers to make payment. Plus setting up Shop Pay from a merchant’s perspective is a piece of cake.

3. There’s no need to worry about maintenance – you don’t have to live in fear of things breaking because of app updates or theme updates.

And indeed, Shopify has an uptime rate of 99.99%.

If you’re wanting to make changes to your store, in particular, complex changes that require editing the back-end code, then you can easily create a copy of your theme, make the needed changes and test them out before publishing. And worst case if it all turns to custard? Just revert back to a saved version of your site.

4. If you work with a Shopify partner, they can build your store on their account and transfer it to your ownership once it’s ready to go live (thus saving you money).

This means that you don’t need to worry about paying monthly fees or paying for a theme while your store is in development, giving you time to save a bit more money. There’s also a lot of apps that are free to use while your store is in development too, giving you the opportunity to trial a range of apps and make sure they meet your requirements before forking out money for them.

Fun fact? Moolah Digital is a very proud Shopify Partner so if you’re looking to get set up on Shopify, it would pay to have a chat with us to see how we can help you.

5. Shopify’s integration with email marketing platform Klaviyo is just absolutely next-level.

We are also huge fans of Klaviyo (we’re also a Klaviyo partner) and its seamless integration with Shopify. Whilst Klaviyo works with multiple eCommerce platforms, there’s not all that many email marketing platforms that work all that well with Shopify.

Shopify and Klaviyo work beautifully together to help you build your email list and nurture subscribers into paying customers through a range of automated flows such as browse abandonment flows, abandoned cart flows, post-purchased flows, as well as other targeted and more personalised flows and campaigns.

6. There is a strong Shopify community with so many resources to help take your store and business to the next level.

Shopify merchants, partners and staff are hugely passionate about the platform. There’s a true sense of collaboration out there and the amount of resources available with the Shopify Community and Partner Academy is just next level.

This means that if you’re building a Shopify store or come across a gnarly issue, there is sure to be someone or something out there to help solve it.

Areas in which Shopify could improve…

So in a nutshell? This is just a snippet of why we are such huge fans of Shopify and why we’ve made the decision to use Shopify for new clients moving forward (as well as existing clients on WooCommerce who are keen to make the move).

And as much as we love singing the praises of Shopify, no platform is perfect and there are a few things we would love to see improve over time:

1. The ability to easily design websites from scratch.

While the release of Shopify 2.0 has made huge in-roads into customising pages on a Shopify store (say goodbye to writing custom coded product pages!), we still feel that there’s a lot more that can be done to let people easily create their own stores that don’t look like every other Shopify store around.

There are themes such as the Flex Theme (developed by Out of the Sandbox), which provides a much greater level of flexibility when it comes to designing your store (it does come at a rather high price point of $485 USD). There are also page builders such as Shogun and PageFly, but w’ere not quite convinced that they’re as good as WordPress’ equivalents Divi and Elementor.

And if you really want a more bespoke website on Shopify that looks a little less cookie cutter? Then you can always hire someone to build something from scratch for you, rather than use a pre-existing theme.

2. More user friendly URL structures

One of my biggest gripes about Shopify is the URL structure. For example, if you want to set up a static page such as an About page? Then be prepared to accept these pages won’t have the most user friendly URLs.

For example, an About page on Shopify will have a URL such as yourshopifystore.com/pages/about rather than the more common yourshopifystore.com/about.

The URL structure for blogs is quite frustrating too. When setting up a blog, you have to give it a name, e.g. “journal” and then you end up with a URL that looks like this: yourshopifystore.com/blogs/journal, which can be a bit confusing.

3. The ability to create sub-collections

We find this is something that WooCommerce does really well – it lets you set up product categories and then subcategories under these. This isn’t really a thing in Shopify.

In saying that, you can still set up your navigation to have certain collections appear under a “main” collection. But unlike WooCommerce, you can’t set up a collection page that displays a set of sub-collections which you would then click through. This is fine if you have a smaller store, but could potentially be an issue if you have a larger set of products.

Moolah Digital are proud Shopify Partners – if you’re looking to start a new eCommerce store or move your current store over to Shopify, we would love to chat with you. Hop over to our contact page to reach out today!

Image of RIMAAD Shopify website displayed on a Macbook Air laptop. Website revamp by Moolah Digital
Image of Create Fair Trade website displayed on a Macbook Air laptop. Shopify website designed & built by Moolah Digital.

Above: just some of the websites the Moolah Digital team have built for businesses on Shopify. On the left is a Shopify store built for Cairns-based artist RIMAAD. On the right is a Shopify store for Batemans Bay ethical store Create Fair Trade.

To sum it up…

These are just minor “clinks” however. To sum it up, Shopify is designed for those who want confidence in a platform that will scale as their business grows – after all, no one has time for wondering if a plugin installation or update will break their website.

See you over on Shopify!

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