Shopify | Liquid theme coding | Klaviyo

The Brief

The Dog Mum is Australia’s most popular online retailer of ethically-made clothes and accessories targeted towards dog parents and lovers of dogs.

In 2018, The Dog Mum underwent a major rebrand, working with branding studio Your One & Only. As part of this rebrand, a website refresh was required. Designs were provided by YO&O while Moolah Digital was tasked with selecting and customizing a new Shopify theme to work with the design and branding guidelines.

(All website copy was written by Wild Spark Copy).

Work Completed

Work was split into 2x main phases:

Phase 1 –  Shopify website theme refresh + tech set-up

  • Selection of new Shopify theme with customizations made to match branding style guidelines using a combination of CSS and theme liquid coding).
  • Migration of email list from Mailchimp to Klaviyo.
  • Set-up of new professional email address via Google Suite.
  • Pointing of additional domains and to the current website.

Phase 2 – Additional features and enhancements

Later on down the track, additional features and enhancements were made to the website:

  • Addition of a custom-coded feature at checkout to enable people to select a charity for which $1 from their purchase would go towards.
  • Custom development of the FAQ page to display different groups of questions in a user-friendly format.
  • Custom development of the About pages.
  • General enhancements to the formatting of the product pages.

The Outcome

The Dog Mum have been able to take their business to the next-level with a new, online web presence and branding that makes them look more professional.

The extra enhancements has helped to make their website stand out that bit more (and also make life a lot easier now that they have a more streamlined way of letting customers select a charity to donate to at purchase).

Moving to Klaviyo has meant better segmentation of customers and better, more targeted email marketing.