SJ People Consulting logo designed by Moolah Digital.
SJ People Consulting round logo, designed by Moolah Digital.

Shelley Husband Crochet

The Brief

Custom Shopify store & WordPress blog design and build

Type of Project: Website design & build

Launch Date: March 2022 (Shopify store) and May 2022 (WordPress blog)

Industry: Creative/Art

About the Project

  • Custom Shopify 2.0 website design and build, including creation of custom Shopify sections.
  • Customisation of Shopify order emails, checkout page and account page to integrate with Sendowl, giving customers easier access to digital downloads purchased through the online store.
  • Integration of Omnisend sign-up forms throughout the website.
  • Design and build of custom WordPress blog webstie.
  • Complete change of domain from to in line with rebrand.

Shelley Husband is well known for designing granny squares for people to create their own crochet designs. She has both a blog with a huge following (hosted on WordPress) and a very popular Shopify store.

In 2021, Shelley underwent a major rebrand, transitioning away from Spin Cushions to Shelley Husband Crochet. As part of this project, we completely redesigned and rebuilt her Shopify store to use her new branding and be more in line with Shelley’s brand today. The intent was the make the store as user friendly for customers as possible but to also be easily manageable for Shelley.

This was then followed by a complete overhaul of her WordPress blog so that it looked as similar as possible to the Shopify store for the sake of cohesiveness. As part of this project, we moved Shelley on to the WordPress block editor for her blog posts, meaning she is now able to create posts with a better layout.

Upon completion of the WordPress website, we then made the complete move from her domain to her domain.


The end-result? A beautiful, elegant blog and store that firstly matches Shelley’s new branding and also showcases her extensive knowledge of crocheting, along with her incredible range of crochet patterns and books.

What Shelley had to say about working with Moolah Digital:

“The Moolah Digital team helped me and my business grow up. After doing it all myself for a decade, it was time to call in the professionals to rebuild my web presence into a cohesive and stylish new home. I love my new website and my customers do too. Thanks team! You were so easy to work with to make my ideas come to life.”