Custom WordPress / woocommerce website build for fluid artist

Shelee Art

Image of Shelee Art website home page displayed on a Macbook laptop - website built by Brisbane web design studio Moolah Digital.

Type of Website Project

WordPress/WooCommerce website built for renowned Australian fluid artist Shelee Carruthers.

About the Project

Shelee Carruthers is an incredibly talented and renowned fluid artist based in Central Queensland, Australia. She previously had a website built to sell her fluid art eCourse. However the website was not functioning well, causing a loss in sales and a large amount of damage control to resolve issues related to course access.

In September 2019, Moolah Digital were engaged to rebuild the website with a very tight deadline in order to avoid losing further sales. As a result, we chose to keep the design of the website as simple as possible, focusing on ensuring that the website would function well for customers all over the globe.

In January 2020, an online store was launched to sell Shelee’s prints and earrings, including prints from a collaboration she did with fashion designer Iris van Herpen at the 2020 Spring Couture show in Paris.

Thanks mainly to the eCourse, Shelee has truly taken off, achieving incredible sales (well over 6 figures) over the last 15 months and we’re excited to see Shelee growing and establishing her name in the fluid art space.

What Shelee Art had to say about working with us


“Without Korii’s brilliance & knowing just what she was doing, so many of you would never have been able to learn and create Shelee Art Style art. Thank you Korii! So glad you’re part of the #SheleeartGirlGang!”

Keen for your own bespoke website to sell digital and physical proudcts?

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