WordPress | GeneratePress theme | MailPoet

The Brief

Michael Matusik is the owner of Matusik Property Insights and has been providing expert housing market and residential project advice for over 30 years. As a result, he is considered a thought leader in the housing/residential property industry.

Moolah Digital were engaged to perform a redesign of his existing website, completely simplifying the design (loosely based on Seth Godin’s website). Work was also completed to automate the process of posting new blog post links to social media.

Finally, Michael wished to move away from hosting his 6,000-person email list on MailChimp due to increasing costs. The decision was made to move his email list to MailPoet, an email marketing tool designed for WordPress website users.

Work Completed

  • Full redesign and rebuild of MPI’s WordPress website. Layout and design loosely based on Seth Godin’s website. Use of GeneratePress theme.
  • Export of MailChimp email list to MailPoet and integration of MailPoet with website.
  • Implementation of automated social media posting whenever a new blog post is published.

The Outcome

The new website, although a lot more simplistic in design, provides a more appropriate user experience for Michael’s target audience (generally those aged 40+). The website has also provided great improvements in efficiency for Michael as it means he is spending less time posting to social media and can manage his email marketing from the website without having to use a separate platform.

“Korii is a life saver! My old website was hacked, Mailchimp blacklisted us and we needed a solution fast. We found Korii via a facebook ask, she came with rave reviews and we use her services now for all our businesses and personal digital stuff. I refer Korii to my clients and friends when they need web-based solutions.”

– Michael Matusik, Owner of Matusik Property Insights.