Kasey Rainbow Collective – Shopify Store Design & Build

The Brief

Shopify design & Klaviyo set-up for renowned Australian artist and illustrator, Kasey Rainbow.

Type of Project: Shopify website design & build

Launch Date: September 2022

Industry: Creative/Art

About the Project

Kasey Rainbow is a well-renowned creative who has collaborated with some epic names such as Peter Alexander, Little Party Dress, Jericho Road Clothing, Maxwell & Williams, just to name a few.

In early 2021, Kasey engaged the Moolah Digital team to redesign her WordPress website that better showcased her talent and incorporated more of her bright and colourful personality. This website went live in mid-2021.

Kasey then engaged the team later that year to bring to life a Shopify store as part of her big vision of releasing her own product line.

This project commenced with moving Kasey away from Mailchimp and on to Klaviyo for her email marketing, allowing for seamless integration with her new Shopify store.

Within 10 minutes of launch, almost all of her limited edition products were completely sold out with a large amount of orders. We’re incredibly proud of what Kasey has managed to achieve as a creative and as a business person. It goes to show that anyone with a dream can make it a reality if they are willing to put in the work and make the investments.

Benefits/End Result

Kasey Rainbow is now well set-up with a Shopify store that can scale as she scales and provides the perfect foundation to grow her product range and offerings.