WordPress | Divi theme | jQuery


The Brief

CSR Martini are an Australian-wide company who provide a range of acoustic insulation, thermal insulation and decorative acoustic products.

Having recently undergone a major rebrand, a complete website revamp was required to bring it in line with the new branding.

This was a collaborative project with the UI designs created by Sydney-based branding specialists Your One and Only, copy done by Wordfetti, photography by Heist Creative with Moolah Digital coming in to complete the website build.

One of its “special” features is the creation of a custom coded Downloads page to display a range of data sheets, fact sheets, product brochures and installation guides (all in PDF format). Each file was a assigned a file type (e.g. data sheets, fact sheets) and a product category (e.g. acoustic insulation). Files are then displayed on the page by file type and a filter feature is available to display files belonging to a particular product category. (Check out the final result here).

Work Completed

  • Full build of new website using WordPress, with all UI designs provided by Your One and Only.
  • Custom coding of Downloads page. Short codes created (using PHP) to display lists of linked downloadable PDF files.
  • Integration with Google Analytics for tracking traffic.
  • Technical SEO implementation (set-up of SEO descriptions and titles, indexing website with Google, setting up URL redirects for old website links).
  • Performance and speed optimisation – compression of images, caching implementation.
  • Integration with 3rd party email provider SendGrid to enable deliverability of emails via the contact form.
  • Training CSR Martini staff on how to manage and update website content themselves.

The Outcome

CSR Martini’s previous website was outdated and did not reflect the high quality of their products.

They now have a strong web presence that reflects their new branding, tells a more compelling story of their vision and products and provides a better user experience for their customers.

“Moolah Digital have been an absolute pleasure to work with. Korii has built a brilliant website and online experience for our customers. The attention to details in the back end and the technical support has made our experience even better. Highly recommended.”

– Angela Mihok, Marketing & Communications Coordinator, CSR Martini.