At Moolah Digital, we are here to serve big-dreamin’, ambitious business owners. The kind who have been in business for a while and understand that to take that next level of growth? Their website, branding and digital marketing needs to reflect this.

Subsequently – taking this next step requires a certain level of investment.

And we get it. Not everyone who reaches out to us is at this stage. Some might be in that funny place where they’re being called to take these big steps and feeling that call to just leap. Instead, they just stand there, shaken by the fear of regret. To those of you in this position, our message is clear: it might seem like a scary thing to leap, but if you do it – you’ll find a way to make it work.

And this message is even more crucial when it comes to deciding whether to go with the agency who craft the most beautiful websites and branding but have quoted you 3 to 5x times more than the freelancer whose work seems pretty decent – it’s not world-changing stuff, but it looks like it’ll do the job.

Whilst a website that does the job might be ok if you’re starting out, it’s not going to cut it (nor is it going to last you all that long) if you’re ready to soar.

If you’ve already made investments in other areas in your business such as a new office, new equipment, better ingredients, a branding photo shoot? Then it’s not the time to try and skimp and save when it comes to your website and digital marketing.

Some of the big-dreamin’ business owners that chose to take that next step invest in us and a next-level online presence.

After all, your website is a key component of your marketing strategy and the source of all truth about your business.

So why would you want to not invest properly in this part of your business? 

If you want to look like an expert, your website needs to help you do this.

If you want to delight your audience and win them over? Your website needs to help you do this.

If you want to generate sales and earn good amazing money? Your website needs to help you do this.

 A good-enough website might do one or two of these things really well. A great website will do all of these things for you.

 If you go with a good-enough website? Be prepared to work harder to win trust, resonate with your audience and convert leads into treasured customers. It’s as simple as that.

When people argue that they aren’t making enough money to pay out $10k, $20k+ for a new website…

… we would challenge you to answer a few questions:

Do you need to spend more time saving money? Sometimes rather than paying somebody $3,000 to build a new website, you might be better off waiting an extra few months to get the funds needed to invest in a higher-end result.

Why aren’t you making enough money? Are you charging too little for your services and prices? Is your audience not targeted enough (note we don’t ask about the size of your audience, but rather the quality. It’s best to have a small audience that resonates and is more likely to buy from you than a large audience of people who aren’t your target customers). Do you need to step back and focus on the business fundamentals like nailing who it is you are serving and what problem are you solving for them? Have you confirmed that there is a need/demand for your product or service?

It could be worth taking the time to really step back and focus on the basics. If you’ve gotten to the point where you realise, hey there is a demand and I have a decent-sized, targeted audience? Could it be that maybe you have some mindset issues around money?

From my own personal experiences (highly influenced by my childhood, a story for another day), I’ve really had to change my mindset and attitudes towards money and seeing everything as an expense. This doesn’t mean that I go all gung-ho and start shopping up all in the name of “investing” in my business, but I’m not so afraid of paying for a good business coach or a shoot with an amazing photographer because I know I’m going to get a return and it will benefit my business.

Which leads on to the next point…

If you realised a new website could give you a 2,3,4,5x return on investment – would that change your mind?

Because the fact of the matter is, when done right, investing those funds into a good great website means you are in a position to get a decent ROI.

Note, that I don’t say you are guaranteed to get a ROI. Once your website is up and running, you still need to put the work in to get traffic to it and keep it constantly updated and optimised.

But let me repeat and emphasise, investing in a great website means you’re in a position to get a decent ROI. Far more so than if you tried to go down the DIY approach or hire someone who charges low prices.

So what makes a website great?

  • Strong web-copy that’s both human friendly and SEO friendly. After all, it’s humans that will be reading the words on the website and making the decision to engage with you, but at the same time it still needs to be search friendly so that you can be found.

    Good web copy speaks directly to and resonates with your target audience. Good web copy helps you to stand out and show just how much of an expert you are in your field. Good web copy helps someone stop and go “I like the sound of this person/brand… I want to work with them.”

  • Insightful and useful content – this isn’t just about the words used on your website. This covers things like resources, blog posts, podcast recordings, video – any content that helps educate your audience about what you do, what problems you solve and how you can help them to get to that point where they’re ready to buy from you.Personally, one of the most important factors to me when visiting a website is its content – if it’s a website I’m going to return to time and time again because they constantly release new content? It’s a winner to me and I’m likely to engage that business for their services or products at some point in the future.

    One of my favourite websites for this is The Digital Picnic – they are constantly pushing out amazing blog posts full of insights and tips for business owners (not just those in the social media space too). Their content marketing strategy is something we aspire to here at Moolah Digital.

  • On-brand imagery – think branded illustrations and graphics and of course, professional photography and video. Photos of you and your team that demonstrate your personality and make your approachable. Photos that make your products stand out and make people want to buy. Just like good copy, good imagery helps to establish that trust and show that you’re an expert or that your products are worth paying for.
  • Follows best practices for speed, performance and mobile responsiveness – if your website is slow or clunky to use on mobile and tablet? Sorry but the people just aren’t going to stick around, no matter how beautiful your photos are and how amazing you are at what you do. A great website is designed using best practices for achieving good website speed and performance (think compressed images, optimised code, only using plugins if needed). A great website is also designed so that it’s easy to use on all devices (desktops, laptops, mobiles and tablets).
  • Integrates beautifully with your online marketing & business tools – a website on its own? It won’t achieve a heck of a lot. But a website that’s integrated with your CRM/email marketing tool, analytics tools, bookings and scheduling tools? That’s a force to be reckoned with!Having a strong online presence is more than just having a pretty website. You want your website to work for you and help streamline and automate your processes as much as possible (you can read more about this over here).
  • Incredible user experience and design – firstly, this covers the obvious “look and feel” and aesthetics of your website. Looking good isn’t just about looking good for the sake of it. The design of your site needs to be on-brand (if you’re a business with a brand that aims to be fun and humorous? Then your website needs to reflect this!) and actually resonate with your target audience. If your target audience is meant to enjoy fun and humorous stuff, there’s no point having a website that evokes a luxurious feel, as an extreme example.

    And if you want your product to stand our or for you to stand out as an expert? Then the design of your site needs to pull together your web copy and photography and reflect just that.

    Then there’s the whole other side with user experience – is it easy for people to find the information they need to make a decision about spending their money with you? Is it easy for people to book your services? Is it easy for people to find your contact details? Is it easy for people to purchase your products? Is it clear what you do, what problem you solve and who you serve?

  • Amazing customer experience – this leads on from the previous point about good user experience. Customer experience isn’t just about the final purchase. Customer experience includes making the information someone needs before they purchase as accessible as possible. Customer experience is about offering different ways for people to get in touch and/or find the information they need. Do you have an FAQ page? Do you provide details about shipping and refunds/exchanges on your product pages? Do you have a chat bot or a live chat feature? Do you have a contact form? Do you have a phone number people can call? How quick are you at responding to enquiries (whilst this isn’t 100% on your website, you can still design your website to automate things like notifications so that people hear from you in a timely manner).
  • Bespoke functionality and features that you can’t find on a competitor’s website – one of our favourite tips for business owners is to look at their competitors’ websites and figure out what they AREN’T doing. Then go and implement that very thing on your own website.

    For example if you’re a caterer, what is it that other caterers are lacking on THEIR websites? The ability for customers to create a bespoke menu online and book you in to create this menu? Professional videos of you in action at your customers’ events and parties? If you sell earrings, what can help you stand out from the many others also selling earrings out there? Could you offer a “design your own earrings” feature on your website where customers can go ahead and create their own earrings with their own unique designs and purchase these online?

It’s not just about the tangible end-result – it’s the experience you get from working with a professional and passionate digital agency.

Do they remmeber the little details? Like making sure there aren’t any typos in your copy and making sure your Facebook Pixel is installed correctly.

Do they have a process-driven approach that’s still flexible and tailored to your needs and the way you communicate? Do they make it clear every step of the way what is expected of them but also what is expected of you? (After all, building a new website is a 2-way process).

Do they provide training so that you have the tools and confidence to manage your digital presence yourself? Are they responsive and take the time to help you, provide answers that make sense and treat you with respect.

When you invest in a great website, you’re also investing in more confident and knowledge of the digital marketing space. You’re investing in the realisation of just how important a strong online presence is for your business.

And so it should make more sense by now that if you want to work with an agency that considers all of these points above? You need to be prepared to pay for their time, skill, expertise and their faith in YOU as a business owner that you deserve all of this because you’re going to go and do great things.

And maybe that’s it – maybe you have to have a bit of faith in yourself, and know that you’ve got people in your corner who have faith in you…

As a business owner, it can get lonely. Friends and family who don’t have that business background just won’t get it. It’s times like these when it helps to find others in your position (i.e. business owners starting out) but also more established business owners who have been there, done that and know what it’s like to be in your shoes at that very point in time when you’re not sure what your next step should be.

Find a mentor or a coach, someone who can give you the tools to have this faith in yourself and reach your goals and vision for your business.

Still not ready to take that leap?

That’s OK too. Maybe it means that you just need to find an agency or service provider who is able to accommodate to your budget or be prepared to get your DIY skills going and build out your own website, remembering the old adage “you get what you pay for”. And also that “time is money” if you go down the DIY route.

Here at Moolah Digital – we’re not for everyone, we may not be for you and that’s OK too.

But regardless, we hope reading this has given some food for thought and changed your mindset on things a little.

And that you see exactly why a website should be seen as an *investment* and not a business expense.

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