A website should be treated as a crucial and foundational part of your marketing strategy. After all, it is the source of all truth and information about your business – what you do, who you serve, how you work, your products and services, who is part of your business and of course, your contact details.

And even for the service-based business who feels they just need an information website with nothing “fancy”? They could benefit from reframing this mindset and thinking about the potential and opportunities that a website can bring.

And potential there is a plenty.

It’s high time that business owners saw their website not only as a pretty face or a digital brochure, but a platform for streamlining and automating their business processes.

Here’s 5x ways you as a business owner can use your website to automate and streamline your business processes…

1. Sell fixed rate services? Let people pay for these via your website!

If you offer a fixed rate service that doesn’t require speaking with the customer or putting together a quote, then it’s worth setting up the ability to take online payments on your website so that people can go straight ahead and book you in.

This is something we do at Moolah Digital with our website support packages and it saves a lot of time on admin and issuing invoices (and chasing them up). If a client needs support, we advise that they purchase a support package and don’t commence any work until this has been organised.

2. Take recurring payments from customers

If you sell a product that people need on a regular basis (think food or hygiene essentials like soap), consider offering a subscription service where people sign-up and pay once then receive your products on a regular basis (whether that’s weekly, fortnightly or monthly).

The benefit to you? Recurring income and feeling safe in the knowledge that you’ve got guaranteed revenue coming in the future.

(Check out our case study we wrote about the work we did setting up one of our food producer clients with a subscription service).

3. Automate sending information packs or invites to schedule a call to potential clients and customers.

This is a great way to weed out the tire kickers, build your email list and save on email and admin time at your end.

Once someone has visited your website and/or has decided that they are interested in working with you, their next step may be to contact you directly to get more information from you (in the form of an information pack) or to speak with you to get a quote or schedule in a demo of your product or service.

You’ll want this person to complete a form on your website and then have an automated email sent to them to perform an action such as downloading your information pack or clicking on a scheduling link to book in a time to chat with you.

The beauty of automating this process is that no one will get missed. If you’re really busy, then you don’t have to worry about taking too long to respond to someone and potentially losing them to a competitor.

4. Receiving expressions of interests from stockists/wholesalers or collaborators? Automate adding them to your email list!

Similar to our earlier point – if you sell a product or have some sort of skill that would attract others to want to collaborate with you (for example, our amazing creative clients Kasey Rainbow and Brook Gossen often collaborate with a whole heap of product brands), then it could be worth getting them to complete a form on your website but then set-up an automated email with some more information about working with you as a stockist or collaborator. You could then add their details to the appropriate email list so you can keep nurturing and growing a relationship with these people.

And again, it’s saving you time because you’re not having to write out the same old email every time you get an enquiry.

5. Set-up a members only section on your website for people to access post-purchase aftercare.

If you have a product that requires support after purchase or a service that has ended but people might still need help (e.g. website support), then it could be worth having a dedicated section which requires a login so that people can raise support tickets, access a whole heap of support information and help.

Whilst this will require a whole heap of time to do the initial set-up, it should pay off in the long run if people are able to get the help and information they need via your website rather than have to contact you directly – if someone still tries to contact you, it’ll be because it’s urgent or if not? Then you can just politely refer them to the support section on your website.

We hope the above list gives you some good food for thought when it comes to your website and dreaming up possibilities and ideas for improving, automating and streamlining your business processes.

Whether you’re a service-based business or a product-based business, we are sure there are plenty of opportunities available to really take your business to the next-level.

The side effects of building a website that works for you? Less time for you spent on admin and a much greater, seamless and more enjoyable customer experience.

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